Restaurants Promoted Cocktails-To-Go Programs to Boost Sales

Four delicious cocktails prepared to take out of restaurant
Artwork by Anthony Faust
Four delicious cocktails prepared to take out of restaurant

Restaurants Promoted Cocktails-To-Go programs to boost sales during the beginning of the pandemic, people were ordering a ton of takeout or delivery food, but the biggest profit maker in restaurants had always been alcohol sales. Restaurants were losing out on profits because people couldn’t order these. People’s favorite bars were still sitting mostly dark and abandoned, unable to return to in-person crowds.

What was the answer for this issue? Restaurants and bars started offering cocktails-to-go programs to their menus.

Bars and night clubs used to be lively and inviting on weekends, but now they seem almost insignificant in their emptiness. However, some bars were able to adapt to the situation by providing takeout and delivery services to bring in enough money to stay afloat. Despite the widespread shutdowns of bars and restaurants in cities and states across the country, people still wanted to be able to get a drink from their favorite places. It took a lot of quick and collaborative work, but legislators were amazingly eager to help relax rules to allow establishments to add premixed drinks to the beer and wine offerings already available to customers’ takeout or delivery orders.

One of the biggest advantages of cocktails to go was the convenience factor. No longer were people limited to the selection of beer and wine that most takeout and delivery restaurants offered—they could now enjoy their favorite delicious cocktails as well. And with many bars and restaurants offering pre-made mixes or easy-to-follow instructions, it was easier than ever to craft a delicious drink and bring a little bit of the bar experience right to the home.

The appeal of cocktails-to-go wasn't just about convenience, it was also about supporting the bars and restaurants that the community loved. Many of these businesses had been hit hard by the pandemic, and the ability to sell cocktails-to-go was a lifeline for many of them. By ordering a cocktail or two to take home, people were able to show their support and help keep these businesses afloat. The relaxed legislation was pretty much universally accepted and showed what could be done when people were working toward the same goal. The cocktails-to-go programs may be one of the ideas that survives the pandemic and becomes a staple in ordering takeout in the future.

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About the Author

My life as a husband and father transformed during the COVID-19 pandemic. Sent home from work in March 2020, I've yet to return to the office. Adapting to the new pandemic world proved challenging for us all.

However, we managed to find silver linings. Drive-by birthdays brought joy to my kids' friends. I'll never forget stumbling upon a heartfelt hand-painted rock during my jog, reminding us that we're all in this together. Regular Zoom happy hours with close friends created cherished memories.

While quality time with my family was a blessing, we also faced hurdles. Assisting my youngest daughter with frustrating math homework on a poorly designed iPad app tested our patience. Both girls struggled with wearing masks during sports and school.

Sadly, witnessing COVID-19 being politicized and witnessing the closure of small businesses while the wealthy thrived was disheartening.

I wrote this book to document our experiences, learning from them and striving for better decisions in the future. Join me on this rewarding journey of resilience and growth.

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